What to expect? Who are the companies that are participating? What workshop to attend?
Hurry and let's find out here!
Keynotes and discussions will cover topics such as AI’s role in business automation, open-source innovation, AI-driven medical advancements, and the ethical considerations of human-AI interactions. The programme includes contributions from leading organizations, including Databricks, Q42, TechPros, Digital Bricks, Amsterdam UMC, and the Netherlands Cancer Institute.
Programme
5 Keynotes
Discover the world of AI with our keynote speakers.
Onno Zoeter | Head of Booking AI Research at Booking.com
Title: Real-world impact with AI and the acceleration research can bring
Abstract: AI is rightfully getting a lot of attention at the moment. Recent breakthroughs changed the landscape considerably. Computers can generate photo realistic images, hold dialogues over a wide range topics, can drive cars autonomously in many settings, etc. What used to be fields of academic study now have become potential fields of business advances and business disruptions.
Drawing on 25 years of experience in the field and 10 years of experience leading Machine Learning and AI research at Booking.com, Dr. Onno Zoeter will go over several important examples of real-world impact and lessons learned. A/B tests at Booking.com allow ML scientists to get frequent and reliable feedback about what works and what does not. In such an environment what do they learn? What meta lessons can be learned about how to organise for success? And what role does (fundamental) research play in this phase of transition?
Bart Veldhuis | Founder of the Cloud Architect Alliance & Consulting Partner at Rapid Circle Advisory
Title: GenAI: ”just a Power Hungry Autocomplete function that ate the Internet” or a “potential revolutionary innovation?
Abstract: GenAI developers are in a relentless race toward General Artificial Intelligence, pushing the boundaries of what’s possible. From the outside, it looks like a revolution in the making. Yet, inside organizations, the reality is far less groundbreaking—most struggle to move beyond basic productivity boosts. If we truly want disruption, we need to take GenAI out of the realm of “it works in my favourite text editor” and start embedding it into core business processes. This requires a way of thinking that allows us to identify potential value cases without exactly understanding the end-state of the solution.
This session explores the business drivers of GenAI and the strategies companies are using to adopt it safely and effectively. If you lived through the Cloud Hype Cycle, some of this may feel eerily familiar. The question is: can we apply those hard-earned lessons to accelerate the innovation and adoption of GenAI?
Aplonia Stelloo | Solution Engineer at Snowflake
Title: From Data to Decisions: Enabling self-serve analytics with LLMs in Snowflake.
Abstract: Snowflake will demonstrate how easy it is to put the power of an LLM directly on top of your data with Cortex AI. Enabling anyone in the business to leverage these powerful LLMs to extract insights, generate reports and enable self-serve analytics simply by asking questions in natural language. No pipelines, no complexity, just answers.
John Ashley Burgoyne | Assistant Professor in Computational Musicology at University of Amsterdam
Title: How much do we really understand about making music with AI?
Abstract: Generative AI for music seems to be both one of the biggest threats to artistic careers today and one of the most exciting new tools for unlocking artistic potential. How different are today’s models, really, from what came before them? Do we understand enough about how they work to be able to know how much they are leveraging specific songs in their training sets? How much artistic control can we exercise over their outputs?
This talk will review of some of the earliest history of computer-generated music, explain some key strengths and weaknesses of today’s music-generating networks, and outline artist-friendly strategies for aligning training examples with the music that models produce.
Felienne Hermans | Professor of Computer Science Education at Vrije Universiteit Amsterdam
Title: In Praise of Messy Life
Abstract: In her thought provoking keynote and recent NRC essay, professor and coding educator Felienne Hermans argues for embracing the complexity of learning in an age of artificial intelligence. While AI tools like ChatGPT are reshaping education, she warns against rushing to integrate them without asking deeper questions.
Hermans challenges the idea that it’s solely up to teachers to help students navigate these tools, especially when they weren’t invited to the table in the first place. Instead, she advocates for strengthening students' critical thinking and factual knowledge, not by outsourcing creativity to machines, but by teaching them to sit with discomfort, think deeply, and develop their own ideas.
Because sometimes, the mess is the learning.
12 Workshops
11:15 - 12:00
TechPros Amsterdam
By Michiel Smit
Michiel is a journalist, author and a friend of the TechPros community
Love and AI, Actually
We have developed a 'strangelove' for AI, although it seems quite capable of disrupting what we think about ourselves, others and the world we live in. Michiel will share some thought and hacks, that can help you find an AI Diet that actually works, so you can break free and find out what you really love, so you can seize the day, in work and in life
Digital Bricks [Few spots left]
By Max Dinser
Agent Orchestration – How to Manage the Digital Workforce of Tomorrow
- Introduction –
What is Digital Bricks? Defining AI agents and why orchestration matters.
- Work Evolution –
From automation to autonomous multi-agent systems.
- AI Agents –
Definition, key differences from RPA, and core functions.
- Microsoft Copilot Studio – Overview of Agent Builder: NLP, skill integration, dynamic chaining, and enterprise alignment.
- Orchestration with Semantic Kernel –
Multi-agent architecture, communication flows, and orchestration layers.
- Case Study:
Robin Rocks – AI-powered real estate automation: lead management, property matching, and service workflows.
- Agent Collaboration – Flowchart of multi-agent interactions from inquiry to appointment scheduling.
- Orchestration Benefits –
Productivity, scalability, and enhanced human-AI collaboration.
- Future Trends –
Autonomous digital ecosystems, LLM fusion, and workforce impact.
- Closing & Q&A – Key takeaways, call to action, and open discussion.
12:00 - 12:45
NinA AI Agency [FULL]
AI Agents
Unlocking the Power of AI Agents for Business Automation
The combination of AI and automation is transforming business operations. With the rise of AI Agents, more processes than ever can successfully leverage AI for efficiency and innovation.
In this workshop, we will work hands-on with an AI Agent, guiding you through the best practices for designing, optimizing, and implementing it in your workflows. Gain valuable insights into the future of process optimization and discover how AI can drive smarter, more efficient business operations.
Q42 [Few spots left]
AI in Practice: Innovations That Inspire
We'll explore how AI is creating remarkable digital experiences in ways that weren't possible before.
From wildlife conservation using custom object detection to the Rijksmuseum's art exploration tool powered by semantic search, we'll examine real-world applications that are pushing boundaries.
Join us to see how these innovations came to be and discuss with us the meaning of application innovations in such quickly changing field.
LESSEN Project
by Jurian Baas
Scientific Programmer LESSEN Project
Building Trustworthy AI: Personalizing the Future of Chatbots
The LESSEN project develops advanced chat-based AI systems that are safe, transparent, and personalized. It focuses on making chatbots trustworthy and enjoyable by adapting to users' communication styles and ensuring clear, natural explanations. The project also studies how chatbot design affects trust, balancing human-like engagement for casual use with clarity and transparency in critical areas like finance.
14:15 - 15:00
TechPros Amsterdam
By Andreea Moga
Andreea is an AI Expert, an EIT Deep Tech Talent Ambassador and a co-founder of TechPros
Open, Everything" - The power of Open Communities and Open Source, unlocking the good and the ugly about AI
More and more, AI is becoming closed and complex, which has made it virtually impossible to understand and trust what AI is doing. Andreea will share some thoughts to take back control, stay on top of AI and your career, by embracing the power of Open Source and other 'Truly Open' concepts for development, science and overall collaboration, that allow communities to accelerate and enrich the learning process and create real world impact, way beyond what AI can do.
Naice
Our Outcubator for AI-entrepreneurial talent.
Are you dreaming of creating the next AI unicorn? If so, we’ve got you covered! We’re Naice, and we’re here to help you navigate the exciting journey from working for a company to starting your own venture. Our workshop is designed to equip you with the knowledge and skills you need to become an OUTcubator. Whether you’re a seasoned entrepreneur or just curious about the world of entrepreneurship, this workshop is for you. Join us and let’s explore the possibilities together!
Tech Makers [Few spots left]
By Fabien Bouhier
TBA
Curious to know the dynamics behind launching a start-up? Eager to find out about the strategies that drive successful businesses?
📣 Join the workshop of Fabien Bouhier, who will demystify the often glamorized and buzzword-filled world of start-ups and venture capital!
🚀 Drawing from his experience at Selego - a start-up studio operating in Amsterdam, Paris and Barcelona, where he successfully supported over 80 companies - Fabien will share invaluable insights into starting and growing businesses
📈 Additionally, having recently embarked on his journey as General Partner at TechTonic Fund, where he is currently fundraising, Fabien will offer unique takeaways from both the entrepreneurial and investor perspectives
15:00 - 15:45
Databricks
By Can Koklu
Solutions Architect at Databricks
Mosaic AI on Databricks: Simplify Your AI Workflow
Build, deploy, and scale AI, all in one place.
What we'll be covering:
- End-to-End Platform: Streamline data ingestion, feature engineering, model training, deployment, and monitoring.
- Advanced Tools: Leverage Vector Search and AutoML for faster development.
- RAG & AI Agents: Build robust and intelligent applications.
- Scalable & Efficient: Train and deploy models efficiently.
- Bonus: Get a free $400 LLM credit* with a Databricks trial!
*$400 in LLM credits included with your free Databricks trial. Build a prototype and see what's possible!
Amsterdam UMC [FULL]
By Prof. Kak Khee Yeung
MD, PhD, FEBVS, Vascular Surgeon, Full Professor Personalized Therapy in Vascular Surgery, Principal investigator Vascular Surgery at Amsterdam University Medical Centers
AI in Vascular Surgery
AI in Vascular surgery has been implemented in several ways like automated imaging techniques or advancing visualization on the hybrid operation room. Currently, we are developing prediction tools to predict cardiovascular disease progression in patients with vascular diseases. We have started an European project (Horizon Europe) called VASCUL-AID (www.vascul-aid.eu). For this we have set-up a large data infrastructure following the European AI-act with standard outcome sets and data dictionaries. In this workshop you will learn how a framework needs to be developed for efficient use of AI-tools in the clinic.
20 + Companies Attending
BrainCreators
BrainCreators create Digital Inspection products. The way people perform work is changing over time. Using AI and, more specifically, Deep Learning, we are replacing the repetitive manual task of visual inspection with software products that assist the user in reducing workloads dramatically.
Q42
Q42 builds digital products that make people's lives smarter, better, and more fun. There's a good chance you've used one of them before.
For over 20 years, we've been helping companies like HEMA, Wie is de Mol?, Rijksmuseum, PostNL, BAM, Philips Hue, Avis, and Efteling with designing and creating scalable products.
Apps, websites, connected devices, AI applications, and more. From idea to launch.
Tech is at the core of everything we do. Our teams of developers and project managers are always focused on quickly experimenting, learning, and improving.
Until the product is enjoyable to use, grows the business, and brings a smile to our faces.
Databricks
Databricks is the Data and AI company. More than 10,000 organizations worldwide — including Block, Comcast, Condé Nast, Rivian, Shell and over 60% of the Fortune 500 — rely on the Databricks Data Intelligence Platform to take control of their data and put it to work with AI. Databricks is headquartered in San Francisco, with offices around the globe, and was founded by the original creators of Lakehouse, Apache Spark™, Delta Lake and MLflow
Autoriteit Persoonsgegevens
All people have the right to have their personal data protected. It is even a fundamental right. The Dutch Data Protection Authority (AP) is the independent supervisory authority in the Netherlands that advocates this right. And it ensures that everyone complies with privacy legislation.
LESSEN Project
The LESSEN project develops advanced chat-based AI systems that are safe, transparent, and personalized. It focuses on making chatbots trustworthy and enjoyable by adapting to users' communication styles and ensuring clear, natural explanations. The project also studies how chatbot design affects trust, balancing human-like engagement for casual use with clarity and transparency in critical areas like finance.
Data IM
DataIM's mission is to harness and apply the latest technology to collect better data, provide greater business insight, and deliver the information in bespoke platforms designed specifically FOR YOU.
Netherlands Cancer Institute
The Netherlands Cancer Institute is among the world’s best comprehensive cancer centers, combining innovative fundamental, translational, and clinical research with dedicated patient care. Our research institute gratefully acknowledges funding from the Dutch Ministry of Health, Welfare and Sport, the Dutch Cancer Society, and individual donors.
Centrum Wiskunde & Informatica
CWI conducts pioneering research in mathematics and computer science and transfers new knowledge to society and business. We focus on four areas of fundamental research: Algorithms, Data & Intelligent systems, Cryptography & Security, and Quantum Computing. CWI works closely with Dutch universities through semester programmes, joint research programs and an active exchange of scientific talent.
Snowflake
Snowflake delivers the AI Data Cloud — a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance. Inside the AI Data Cloud, organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads.
WAIR
Meet your Inventory Geek, an autonomous AI agent designed to revolutionize inventory management in the lifestyle industry. This personalized digital whizzkid is connected to the world’s largest retail database and is trained to optimize your stock to maximize profits.
Digital bricks
Our mission resonates with the transformative potential of artificial intelligence across the globe. We are driven by the belief that upskilling in the era of AI isn't just essential- it's an imperative. With a commitment to empowering individuals and organisations worldwide, we aim to democratize access to high-quality AI education.
Naice
NAICE is the culmination of years of strategic engineering aimed to maximize the impact of AI. Our skilled talent empowers organizations to harness AI effectively while navigating complex, ambidextrous challenges
Rom InWest
At ROM InWest we believe that innovative entrepreneurs like you are at the heart of a strong and more sustainable North Holland economy. Aiming for social impact and financial return, our driven professionals help you grow and develop your startup, scale-up and SME. We actively collaborate with other parties and initiatives in the region. Are you ready for financial investments, networking or knowledge? Nice to meet you!
Gemeente van Amsterdam
Artificial Intelligence (AI) is changing many aspects of our daily lives and offers new opportunities for Amsterdam. For example, AI helps maintain city lighting, makes information understandable to residents in different languages and deciphers old manuscripts from the City Archives. However, the rapid development of AI also brings challenges, such as increasing prejudices and a lack of transparency.
Sanquin
Sanquin is a not-for-profit organization that provides blood supplies in the Netherlands. In addition to collecting, processing and dispensing blood products, Sanquin conducts research and provides education.
Hogeschool van Amsterdam
Do you want to learn how to design, develop and evaluate AI applications? And get an MSc degree in 1 year? Then follow the Dutch-language master Applied AI!
Vrije Universiteit Amsterdam
The Master Artificial Intelligence at Vrije Universiteit Amsterdam focuses on hybrid intelligence, where Artificial Intelligence (AI) and humans work together. It gives you the opportunity to approach AI from a technical perspective - focused on understanding, analyzing and developing new AI algorithms - and from a social and human perspective.
Booking.com
Booking.com, one of the world’s leading digital travel platforms, has announced its new AI Trip Planner, which will launch in beta to a selection of US travelers in the company’s app on June 28. Built upon the foundation of Booking.com’s existing machine learning models that recommend destination and accommodation options to millions of travelers on the platform every day, the AI Trip Planner is also partially powered by large language model (LLM) technology from OpenAI’s ChatGPT API to create a new conversational experience for people to start their trip planning process.
Techpros
TechPros is community-driven, with both a non-profit and a venture branch. TechPros aims to accelerate how we learn and scale Tech, through personalized learning tracks and real world use cases, supported by skilled mentors with domain expertise. TechPros works through chapters, across major cities in Europe and the UK. TechPros Amsterdam has just started, pls reach out if you are interested to join via
info@techpros.tech.
Prosus
Prosus is a global technology company, focused on unlocking an AI-first world for our 2 billion customers. With investments in more than 100 companies around the world, we’re building local e-commerce champions in growth markets.
Nina AI
Founded in 2023 and based in Amsterdam, NinA AI Agency is a leading Dutch AI consultancy specializing in helping organizations integrate artificial intelligence into their business processes. The agency provides tailor-made AI solutions, ranging from knowledge sessions to full implementation of AI tools and agents.
With a strong focus on efficiency, workflow optimization, and employee well-being, NinA AI Agency is dedicated to transforming businesses through cutting-edge AI technologies. The expert team works closely with clients to ensure seamless AI integration, prioritizing security and privacy at every step.
Since its launch, the agency has experienced rapid growth, collaborating with organizations such as DA Drogist, EasyToys, and Rijkswaterstaat, delivering significant time savings and process improvements.
Amsterdam UMC
Computers can "learn" from vast amounts of available data. In medicine, artificial intelligence (AI) has a wide range of applications—for example, detecting abnormalities in scans that are invisible to the naked eye. Amsterdam UMC is part of the Amsterdam AI, Technology for People coalition, dedicated to fully harnessing the potential of AI.
University of Amsterdam
As a university, we invest in AI research and in practical applications in education and operational management.
Institute for Logic, Lanuague and Computation
The Institute for Logic, Language and Computation, a research institute in the interdisciplinary area between mathematics, linguistics, music, computer science, philosophy and artificial intelligence.
